Tamara and Tamara and Tamara

A few years ago Quantum Theatre in Pittsburgh put on a production called TAMARA. It was an immersive show set in Fascist Italy. A temple housed the production, and was meant to be a villa in the Italian Countryside. The audience was treated to a catered meal at intermission, as part of the ticket price.

The experimental aspect was a lot like Sleep No More. Audience members could choose what character to follow, what story they were most interested. And then the actor moved off, audience members that were hooked in tow, and off they went throughout the house. You could follow the villa's guests or it's staff and certainly, get a very different telling of the story, depending. It was quite a lot like venturing into a large scale version of Clue. Twists and turns abounded, not just from the hallways and stairwells, and no character was who they initially appeared to be at the offset.

Skeptical audience members didn't like the idea of TAMARA because it would not allow them to see "the whole" production. Theatre traditionalists complained because in order to get all of it, they would have to buy multiple tickets, they reasoned. But from my experience, the people who attended found that complaint silly--they got a "full" story--it just wasn't the same one for each person. 

Quantum did a similar production last year that I was involved in. It was less successful, and definitely a cash grab ;)